Tuesday, June 10, 2014

Home Loans for Hardworking Indians

When it comes to buying a new home, several people in India consider it their biggest goal in life. The bulk of the population in the country belongs to the middle income group and struggle to get enough savings to be able to afford to buy their dream home. Most people refrain from investing in a home and also feel apprehensive about applying for a home loan mainly because they believe they need a lot of savings to be able to qualify for the loan. However, there are ways by which you can realize your dream of buying dream home and get your loan sanctioned:

Home Loans for Hardworking Indian
Home Loans for Hardworking Indians

Early planning
Planning is the key to get your loan approved. If you have decided to avail a home loan you need to start planning well in advance. You must begin my planning your finance; consider your current income and your future financial condition and plan how you would be repaying the loan EMI. Also you need to make arrangement for the down payment. It is best advised that you start saving early as soon as you make your decision to buy your home. This would hold you in good stead to make maximum amount of down payment. 

Know the specific requirements
There are plenty of financial institutions in India that offer home loans for people belonging to low income to middle income group. Each institution has their own specific loan approval criteria and it would be best advised to do your research about the institution and their requirements to improve your chances of getting the home loan approved. The initial research will also go a long way in getting the documents in place to avoid delaying the loan disbursal process. 

Use a co-signer
One of the major reasons why the loan applications get rejected is that the applicants do not have sufficient income to qualify for the loan. If your annual/monthly income doesn’t meet the requirement of the lender you can consider applying for loan with a co-applicant. You can club the income of your spouse or your relative with your income to enhance the total income and qualify for the loan. 

IBHFL (Indiabulls Housing Finance Ltd), one of the leading Housing finance companies in India has recently launched a special campaign to celebrate the spirit of hard working Indians who constitute a large segment of the home loan customers. The campaign is basically aimed at helping the common man to make his dream of owning a home come true. If you are looking for loan, it is the best time to apply for loan with IBHFL

Indiabulls Housing Finance Celebrates the Hard Working Indian Home Loan

Indiabulls Housing Finance Ltd. (IBHFL) India’s 3rd largest Housing Finance Company has launched a new advertising campaign which salutes the spirit of the middle class who forms the major segment of their Home Loan customers.

Middle class income group constitute a large part of the Indian population and is hailed as the chief contributor to the Indian economy. It is the major force that drives the economy forward and is also the major customer segment for Indiabulls Housing Finance Limited. The company is well aware of the fact that most important dream of the average Indian is to own a home and therefore is focused on offering a range of home loan schemes at the most affordable rates in India. The loans are available for all types of budget properties and with the speedy and hassle free approval process, IBHFL empowers its customers to avail home loans for up to 30 years.

Hard-Working Indian Home Loans
Indiabulls Home Loans
Most the home loan advertisements appearing on TV and print publications captures the human of emotions of dream and pride associated with owning a home. Also, it speaks about lower EMIs, quick approval process and the benefits of having their own dwelling. The ‘Hard Working Indian’ campaign launched by Indiabulls Housing Finance Ltd mainly focuses on reverse the normal perception of the people by celebrating the perseverance of the middle class people and their daily scarifies and struggles for realizing their dream of owning a home. 

While speaking about the campaign, Mr. Gagan Banga, CEO and MD of IBHFL, said - “Our clear focus is the middle class consumer & we have tailored our product offering to suit his specific needs. Also our service policy at Indiabulls places him at the centre, offering services like doorstep delivery, 48 hours sanction, Online Account Access etc. – it was only natural to us that our communication reflects this.”

Bhavesh Kosambia Sr. Creative director at Grey Mumbai added: “It was very clear that Indiabulls Housing Finance wanted to broadbase. The spin that we put on it was to make it a brand that appreciated & acknowledged the hard work of the common man. The Tvc takes that very thought a step ahead & applauds his effort.

The stories celebrate the hard work & sacrifice of the common man because to us these people are heroes” 

This campaign adds a welcoming stance to the brand’s positioning “Ab Ghar aa jao”. It endorses the common man’s faith in what he does to make his dreams come true.